Arizona Hospitality Research
& Resource Center

The Arizona Hospitality Research & Resource Center (AHRRC) is a community outreach service of the Alliance Bank Business Outreach Center at Northern Arizona University-The W. A. Franke College of Business.

AHRRC was created in 1989 by the Arizona Legislature to provide market research for the Arizona Office of Tourism. While this partnership continues, AHRRC has expanded its market research capabilities to many other public and private sector clients, as diverse as school districts, engineering companies, health care centers, and tribal casinos – anyone needing current data for marketing or product development.

Contact us to find out how we can assist you with your business assessments.


Our clients

The Arizona Hospitality Research and Resource Center is proud to have been able to assist many clients, including the following businesses, agencies, non-profits, and associations:

  • American Express
  • American Graduate School of Management
  • AMFAC Resorts
  • Arizona Department of Commerce
  • Arizona Department of Corrections
  • Arizona Department of Education
  • Arizona Department of Transportation
  • Arizona Hotel & Lodging Association
  • Arizona Offce of Tourism
  • Arizona Restaurant Association
  • Arizona Sonora Desert Museum
  • Arizona State Parks
  • Arizona State University, West
  • Arizona Tourism Alliance
  • Arizona Travel Industry Association
  • Century 21
  • City of Chandler Department of Economic Development
  • City of Flagstaff - Convention and Visitors' Bureau
  • City of Flagstaff - Parks and Recreation
  • City of Holbrook
  • City of Scottsdale
  • Cliff Castle Casino
  • Cloud Dancer Balloon Classic
  • Cochise County Tourism Council
  • Coconino County Health Department
  • Coconino National Forest
  • Cocopah Indian Tribe
  • Colorado River Indian Tribes
  • Costa Rican Tourism Operators
  • Enchantment Resort (Sedona)
  • Federal Bureau of Land Management:
  • Flagstaff Winter Festival
  • Fort McDowell Yavapai Nation
  • Fort Mohave Indian Tribe
  • Gila River Indian Community
  • Grand Canyon Railway
  • Hopi Tribe
  • Hopi Tribe - Walpi Housing
  • Hualapai Indian Tribe
  • Junipine Resort (Sedona)
  • Lake Havasu Convention and Visitors' Bureau
  • Lion's Club (Flagstaff Sunrise)
  • Museum of Northern Arizona
  • National Park Service: Concessions Division
  • National Park Service: Glen Canyon Lake
  • Native Americans for Community Action (NACA)
  • NAU College of Engineering
  • NAU Center for Sustainable Environments
  • NAU Consortium of Professional Schools
  • NAU Employee Assistance and Wellness
  • NAU Financial Aid
  • NAU Office of Admissions
  • Navajo Nation (WIA)
  • Navajo Nation Inn (Navajo Tribal Lands)
  • Navajo Nation Tourism Division
  • New Hotel on the Hopi Reservation (Hopi Tribal Lands)
  • Paria Canyon Vermillion Cliffs Wilderness Area
  • P.F. Chang's Rock 'n' Roll Marathon
  • Phoenix Civic Plaza (City of Phoenix)
  • Prescott Chamber of Commerce
  • Prescott National Forest
  • Prescott Veterans Hospital
  • Salt River Pima - Maricopa Indian Community
  • Scottsdale/Wrangler Jeans Rodeo Showdown
  • Sedona Academy
  • State of Arizona
  • State of Sonora, Mexico
  • Sunrise Ski Resort
  • Tanque Verde Guest Ranch
  • U.S. AID (US Agency for International Development)
  • U.S. Dept of Education, FIPSE (Fund for the Improvement of Postsecondary Ed)
  • U.S. Dept of Labor, Employment & Training Division
  • White Horse Lake Lodge, Restaurant and General Store
  • Xanterra Resorts
  • Yuma Convention and Visitors' Bureau

Their testimonials

"Working with NAU on the customer-service program has made a huge difference... The curriculum was created to be user-friendly is easy to understand and the lessons are fun to work with. You will see a big difference on how they conduct themselves, their appearance and their friendly communication skills once they complete the customer-service program."

Don Eddy, Director 
Employment Development
and Training,
Colorado River Indian Tribes 

"I took the NAU Hospitality On-line Training.  It helps me very much with my customer service, and to present myself in front of customers and employees. It also helps me to handle stress, and very upset customers.  Thank you for giving me the opportunity to improve myself in customer service."

P. Stone, Program Graduate

"This training gave me very important information that I would have to know in any job experience in my future."

–FMIT Participant

"I thought the training was good. I most definitely learned some new things such as giving directions and not giving out room numbers.

–CRIT Participant

"The most helpful skill was how to dress properly and how to speak with kindness."

–CRIT Participant.

"I learned the proper way to answer the phone and respond to people. I also learned to look good when I go to work."

–CRIT Participant

"All of the lessons were relevant because at some time or another every employee will encounter these things."

–NAU Participant

"I liked the examples of different situations and how to handle them or what to say. Specifically, I liked the example about how to handle people when you are stressed."

–NAU Participant