Arizona Hospitality Research
and Resource Center

The Arizona Hospitality Research and Resource Center (AHRRC) is a community outreach service of the Alliance Bank Business Outreach Center at Northern Arizona University-The W. A. Franke College of Business.

AHRRC was created in 1989 by the Arizona Legislature to provide market research for the Arizona Office of Tourism. While this partnership continues, AHRRC has expanded its market research capabilities to many other public and private sector clients, as diverse as school districts, engineering companies, health care centers, and tribal casinos – anyone needing current data for marketing or product development.

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