Surveys and Research

While the AHRRC specializes in survey research for the hospitality and tourism industries, in particular, we focus on:

  • Visitor Surveys
  • Economic Impact Studies
  • Focus Groups
  • Satisfaction Surveys
  • Shopper Audits
  • Marketing and Strategic Plans

Survey research is available using several methods: Mailback surveys, Intercept surveys, Online/Email surveys, and technology-enhanced surveys. The AHRRC creates survey instruments in Teleform® software for rapid scanning and data capture; the use of this automated system speeds the analysis of data and production of final reports.

Visit the AHRRC Library for downloadable versions of our reports and data HERE.

The AHRRC will:

  • Customize survey instruments to meet your needs
  • Determine sample sizes and distribution techniques
  • Use gold-standard Dillman methods to increase response rates.

Please contact us to find out more about how the AHRRC can satisfy your survey needs.


Visitor Surveys

Economic Impact Studies

Focus Groups

Satisfaction Surveys

Shopper Audits

Marketing and Strategic Plans