Alum Scott Coor Presents in Carder’s MKT 303

Posted: Saturday, April 27th 2013 at 11:21 AM

Scott Coor ('76 MKT), of Trendwood Inc., spoke to Susan Carder’s MKT 303 class on Thursday, April 25, 2013.  Coor described the evolution of his business from a start-up company manufacturing pine frames for water beds to a thriving and successful business manufacturing youth furniture.

He captured the students’ attention as he demonstrated how the principles of marketing, including strategies for the four P’s and the product life cycle, applied to every facet of his business. He also encouraged the students to understand the importance of building customer relationships regardless of the industry in which they eventually work. Students were actively engaged in the discussion, asking and getting answers to many questions.

Coor is a member of the FCB Business National Advisory Board and a member of the Alumni & Faculty Hall of Fame.



Categories: scott coor trendwood, inc. spring 2013 guest speaker alumni susan carder mkt 303