Cigna Names Lisa Bacus as New Global Chief Marketing Officer
BLOOMFIELD, Conn.--(BUSINESS WIRE)--May 07, 2013--
"Cigna Corporation today named Lisa Bacus ['86 MGT/Spanish] to the newly created position of global chief marketing officer, with responsibility for all global marketing activities. In the new role, Bacus will report directly to President and Chief Executive Officer David M. Cordani and will be a member of the Cigna Enterprise Leadership Team.
Bacus is a seasoned marketing leader with more than 25 years' experience energizing company brands and leading customer-centric initiatives. At Cigna she will be charged with integrating the company's marketing organizations into a single global marketing team and working to strengthen the worldwide brand..."
Read the full article on The Wall Street Journal, online.wsj.com HERE.
Lisa Rojas Bacus is a member of the FCB National Advisory Board and the FCB Alumni & Faculty Hall of Fame. Learn more HERE.
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