First Professional Selling Networking Mixer a Success
As part of The W. A. Franke College of Business (FCB) Professional Selling Program, Kevin Trainor, associate professor of marketing, and Jennifer Mitchell, senior lecturer of marketing, created a fun and entertaining event for students to learn valuable skills directly from professionals in the trade. The FCB Undergraduate Programs office organized the event for November 17, 2015. Fifteen companies and almost 100 students attended.
The event began with a spot-on presentation given by Jana Carpenter, a sales and marketing professional who has held senior management positions with ADP, Arthur Anderson, and FTI Consulting. Most recently, Carpenter was the managing director of the Western Region for Experis Finance. The 30-minute presentation titled, “How to Work a Room,” gave students strategies for how to approach networking functions and specific tips to make the events less stressful.
When asked what the purpose of the event was, Trainor explains,
“First and foremost the goal of the event was to give our students the opportunity to learn AND practice how to behave and engage at a professional networking event. Students learned reception etiquette and some great tips and tricks aimed at helping students feel comfortable while navigating a professional event and interacting with business professionals.
“The second purpose of the event was to help students make connections with professionals at companies that are looking to fill sales positions…whether it is an internship, a part-time job, or full-time employment after graduation. This was a setting for students to meet some interesting people, learn about their backgrounds, and find potential opportunities in their organizations.
“The third and final purpose of this event was to inform students about the FCB’s emerging sales program.”
Both the students and the business professionals seemed to enjoy each other’s company, and left the mixer richer for the experience.
“When I spoke toScott Coor(’76 MKT), I found out how friendly he was, especially when he gave me his business card to stay in contact. Overall, I thoroughly enjoyed the event last night and would love if Dr. Trainor and Dr. Mitchell hosted another.”
–Celeste Tuon, student, marketing and management major
“After the 30 minute presentation I realized I wasn't alone with these feelings. Being an HRM major I talked with people I never knew I would talk with but I learned a lot from each individual whether it was about sales, working with the students in the college, or their lack of cooking experience!”
–Jacquelyn Rozon, student, hotel and restaurant management major
–Kathy Thomas (‘78 MKT), president, Stowebridge Promotion Group
"How to Work a Room" presentation by Jana Carpenter: 2-part playlist
Categories: professional selling networking mixer kevin trainor jennifer mitchell kathy thomas alumni faculty fall 2015 2015 students celeste tuon jacquelyn rozon stowebridge promotion group jana carpenter