Krug’s History Impacts Students’ Futures

Posted: Thursday, April 6th 2017 at 6:01 AM

On March 3, 2017, Rick Krug, chief creator and founder of TeamDream Worldwide, gave a presentation to FCB business students, “The History of Your Future.” Krug had given this workshop at the Spring DECA conference after which Jonathan Mills, an FCB senior and state president of Arizona collegiate DECA,* asked him to share it with FCB business students. When Krug said yes, Mills asked Ms. Bernadine Lewis, director of FCB Undergraduate Programs to help make the event a reality.

“I am always fascinated by individuals who are in the business of helping others discover their direction in life (life’s mission). Krug is particularly fascinating because he focuses on training to be entrepreneurs and leaders, not managers,” said Lewis.

Krug, an entrepreneur, life coach, and TED talk speaker, reflected on his background in a post-event interview, sharing how he arrived at where he is today.

“I owned businesses, and I was successful. I would speak at business affiliation groups and share what had gone on. In 2010 when John Maxwell, my mentor and author of 86 books on leadership, established a program for training speakers and coaches, I jumped on board. I didn't know I was coaching already. Coaching is all about asking questions, helping somebody find out where they're going or what they are trying to do and then helping them plan the best way to get ‘There.’ Once I got on that Road, I realized, ‘This is what I was designed for. To help other people find out how to get ‘There.’ I did not look back.

“My heart is with entrepreneurs because I just love the spirit of it all. I started three businesses from nothing; when they were large enough, I sold them. Now my business is to help other people with their business. There is a strong desire by many people to start businesses, they just don't know how.

“I love teaching. I'm not gifted at a lot of things, but I do love to teach. So any chance I get to talk to college or high school students, I take it.

“I would love to help train young people how to be leaders from the very beginning and how to cast their own vision for the future. Leadership is only one thing: influence. It's not a position, it's not a label, it's not a nametag. The best leaders are supporters and the best leaders train leaders, they don't train followers. Leaders aren't born. Leaders are created and learned. …It's not a personality type; it's a skillset,” he said.

In “The History of Your Future,” Krug based his presentation on three tenants.

“Navigation takes knowing where you started, knowing where you are ending, and knowing where you are right now. A lot of us have this idea of some sort of goal – I want to make a million dollars, I want to get a job – it's where you are right now. What is very hard is knowing where you are in your process. It becomes an intentional lifestyle of saying, ‘This is what I'm going to decide to do NOW.’

“How do you become an influence in an existing business? How do you become a positive influence? How do you help change the culture of that business into something that is positive and futuristic-looking that brings people with them?” he asked the audience.

Krug concluded on his signature high note. “Optimism is a trait of youth. And it doesn't have to die in young people. It needs to stay constant.

“We didn't come out of the Stone Age because we ran out of stones. We came out of the Stone Age because we wanted something different. We didn't come out of the Industrial Age because we ran out of industry. We can come out of whatever we are in now because we want something better. If this is Stone Age, let's find something better. Let's do it. Never assume you can't,” coached Krug.

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* DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

Jonathan Mills, state president of Arizona collegiate DECA, has been involved for eight years.

Of his motivation to approach Krug to give his presentation at the FCB, Mills said, “I think this was a unique workshop that I could introduce, and I think it was of benefit to them. Bringing it here was another important step in introducing [The History of Your Future] not just to DECA, but to more students at NAU.”

Categories: 2017 spring 2017 rick krug teamdream worldwide deca the history of your future bernadine lewis